GIFs and Informercials made in Canva for Canadian Centre for Women’s Empowerment (CCFWE) to establish stronger engagement among a broader demographic across multiple social media platforms. The key message here was to spread awareness for their #HelpUsRise Campaign, and encourage petition sign ups for change-makers to support women facing economic adversity.
Design Approach
Digestible, small bits of content called for a light -> heavy visual communication approach to draw viewers in. The organization received higher traffic of 500+ clicks per day than their average of 100+.
